SAP IT Experiences with Integrated End User Feedback
Business User driven Process and Solution Development
Purpose of Business Software
Being an IT professional, have you ever sat back and wondered "What is the purpose of business software?".
At a high level, the purpose of business software is to support business processes. This seems almost too simple an answer but if you peel back the layers of business processes you unveil vast amounts of data. Having the ability to integrate and analyze all the data allows companies a bird's eye view into their organization, thus providing the tools for a comprehensive overview and forecasts on future questions and predictions.
Another answer comes from Helen Arnold, SAP Chief Information and Chief Process Officer, who is responsible for SAP IT Operations. She said in an interview broadcast titled "Two Sides of the Same Coin" on SAP TV that the "I" in CIO for her stands for innovation. Helen gives an example with the "Digital Agenda" that comes along with a complete new set of digital processes, but also classical processes that need to be adapted or changed to be able to deliver new business models. For our SAP IT colleagues, this means to see what is required to enable these business processes and how they can be translated into solutions that SAP is internally enabling and operating.
The Business User driven Part
For companies focused on developing business software solutions it is imperative to keep business users in mind. Why? Because they are the ones considered business experts; they are the ones who will be conducting the 'proof of concepts'; they are the ones who will be interacting with the software on a daily basis. Therefore, it naturally becomes a best practice at any company, SAP and our customers included, to include business experts and key or power users very early in the conception and development of IT business solutions.
In the On Premise world, shortly after releasing business solutions, there is normally still time and budget to react on end user feedback. After a certain amount of time the business solution is viewed as established and the budget is moved to other projects.
Those business solutions have been mainly targeted power users. The casual users or - to take a term from one of our customers - the "one minute" users sometimes became exasperated with these kinds of solutions enabling huge possibilities to work with applications but preventing a quick and simple performance of one small task. Additionally, the "one minute" users weren't given a voice to address exasperation.
Now that we have the cloud deployment model in place, cloud environments with short release cycles offer fast and immediate reaction on end user feedback. With this deployment option all end user roles are given simple opportunity to provide feedback based on their needs and how they use the software.
SAP Runs SAP: Integrated End User Feedback lived within SAP IT Organization
SAP Fiori in SAP Operations
At SAP we are working hard to incorporate the feedback of all our business users. In my recent SCN blog The Rising Power of End User Feedback I discussed the "Integrated End User Feedback" project and how SAP is enabling the SAP Fiori launchpad with an End User Feedback option.
At an SAP All Hands Meeting, Helen Arnold officially announced our internal implementation of the SAP Fiori launchpad (the link of course only works for SAP internal colleagues as this is our operational SAP Fiori launchpad) and you'll notice it is End User Feedback enabled :-).
The End User Feedback is sent to the SAP HANA Cloud Feedback Service where the IT colleagues can download the feedback for their apps, then review and act upon it. An Analytical Dashboard to evaluate the End User Feedback is currently developed.
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A personal testament: recently, I had to approve an invoice. Via a link I could reach the "Approve Invoice" app within our SAP Fiori launchpad. The app was much simpler and provided a better overview than the application I was used to using before. Being really happy with my approval experience, I used the "Give Feedback" button to express my appreciation to the SAP IT colleagues.
Meanwhile, driving "Integrated End User Feedback" in SAP development for a while and talking to customers and SAP IT folks, I learned that their job is mostly a hard one. Everybody expects software solutions to work smoothly and nicely. And if this is the case people normally take it for granted. If there's a disruption everybody complains. And praise seldom finds its way to those colleagues. But this has changed now, too :-).
Experiences with SAP internal Integrated End User Feedback - Quotes from SAP IT
Julia Lakatos, Project Lead for the internal implementation of SAP's Fiori launchpad tells about her experiences with End User Feedback: "The End User Feedback is an essential part of an internal implementation. The HANA Cloud Platform (HCP) Feedback Service is part of SAP's Fiori Cloud Edition. Therefore, the implementation of the feedback option was simple and fast. We are currently transforming into a user-centric IT, hence, feedback from our colleagues regarding usability is needed in order to provide an easy way to consume business software for SAP employees. As a consequence, we are not only improving the user experience for SAP employees but also for all SAP customers around the world."
Steffen Weber, app owner for "SAP Sign Up", the new event registration list platform, says: "Receiving End User Feedback is crucial in order to improve the end user's experience and to align the tools to meet the user's needs. The capability to integrate "Give Feedback" into the SAP Fiori launchpad offers a very fast and smooth onboarding and furthermore a seamless user experience without any disruption. The HANA Cloud Feedback Service allows us very easily to collect, evaluate and react on feedback we receive from users in their daily work. Integrated End User Feedback helped us to improve our apps like "SAP Sign Up" in a way we wouldn't have been able to without it."
When Helen Arnold announced the SAP Fiori Launchpad the "Unified Ticketing App" was mentioned most prominently. Manuel Janitzek, IT Project Lead for the "Unified Ticketing App", indicates that feedback especially from ingenuous end users (the "one-minute user") is extremely helpful. He points out that IT - even when involving key users - has its own perspective. Certain things are just self-evident for IT folks that are not for the ingenuous users who have their own and different perspectives.
Some Numbers
Julia and Manuel gave me some numbers to share with you. In August 2015, the SAP operational Fiori launchpad had 173.871 visits and 39.984 visitors. With SAP having currently 75.000 employees worldwide this means that more than half of SAP's employees have already used the internal SAP Fiori launchpad. In August 2015, 58 feedbacks were received. This means 1 out of 700 visitors has given feedback in this month. The prominent "Unified Ticketing App" counted 13000 visits and 42 feedbacks!
Experience shows that opening up Integrated End User Feedback will not result in being flooded by feedbacks: if you are lucky 1 out of 100 users gives feedback and when you are unlucky only 1 out of 1000.
If I had to plan a campaign to gather project based End User Feedback I would do a rollout of the End User Feedback function to my targeted end users.
Some Examples - What kind of Feedback comes in?
Colleagues obviously understand quite well when to open an incident ticket and when to give feedback. So, the incidents we receive via "Give Feedback" are negligible. We get feedback on processes, questions, praise and critisism, suggestions and many feedbacks on User Interface, User Experience and navigation issues. - So, it's great to see that colleagues (and myself, too :-)) have a voice that is now heard :-).
What about opening up SAP End User Feedback in your Company?
SAP runs SAP and SAP's IT organization is one of our first "customers" to use Integrated End User Feedback. But we would also like to encourage you, our SAP customers, to open up Integrated End User Feedback for your SAP Fiori launchpad. As the "Customer Feedback Monitor" is a development project planned we would like to work with you directly to understand your requirements. If you open up the Integrated End User Feedback function now we provide you regularly with the feedback data for your own company. If interested, please get in touch with me via enduserfeedback@sap.com.
If you're hesitant, you can start small, e. g. with a test system.
Let me close this blog with the following summary ... Acting upon end user feedback on a daily basis is like becoming a gardener for continuous improvement. My wish is that we all become gardeners :-). - Thanks to Helen, Julia, Steffen and Manuel for your "Food for Thought".
Links
SCN Blog by Anja Modler-Spreitzer The Rising Power of End User Feedback
Video: Integrated End User Feedback for SAP Products - The Concept: https://www.youtube.com/watch?v=7EXcafjc2mY
Video: Integrated End User Feedback for SAP Products - Demo and Process: https://www.youtube.com/watch?v=WJlN8YHiWt0
Video: Integrated End User Feedback for SAP Products - Activation and Deactivation: https://www.youtube.com/watch?v=kZabBFBl30s
SCN Blog by Adi Avaler UI vs. UX: What a Difference a Letter Makes
SCN Blog by Jürgen Jakowski Why users might think their SAP user interface is crumby
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